In our pursuit of reinvigorating the brand identity for Prairie Diamond Properties, VICI was entrusted with a captivating task in the realm of real estate branding. As experts in real estate transactions, property maintenance, and house flipping, Prairie Diamond Properties required a logo that not only embodied their local prowess but could also stand tall against the giants in the national market. Embarking on this project, our strategy was anchored in amplifying the company’s local presence in Central Virginia. We engaged in a rigorous competitive analysis to understand the marketplace dynamics and explored ways to differentiate our client through design. The essence of the project was to intertwine locality with a unique brand story, echoing authenticity and trustworthiness.