About PetsGist PetsGist is a comprehensive online platform dedicated to providing pet owners with reliable and up-to-date information on pet care, health, training, and nutrition. The platform aims to foster a community where pet enthusiasts can access expert advice, share experiences, and find resources to ensure the well-being of their animal companions. Project Overview PetsGist sought to revamp its online presence to better serve its audience by delivering content in a more engaging and accessible manner. The objective was to redesign and develop a user-friendly website that reflects the platform’s commitment to pet welfare and education, while enhancing functionality and user engagement. Goals Develop a Cohesive Brand Identity: Create a visual and thematic representation that aligns with PetsGist’s mission to educate and support pet owners. Enhance User Engagement: Design intuitive navigation and interactive elements to facilitate easy access to articles, guides, and community forums. Optimize Content Delivery: Ensure that information is presented clearly and is easily accessible to a diverse audience of pet owners and enthusiasts. Challenges The primary challenge was to design a platform that effectively organizes a vast array of content while maintaining a cohesive and aesthetically pleasing design. Additionally, integrating community features to encourage user interaction was essential.