UX/UI Design | Shopify
Marine Propeller Manufacturing
ACME Marine Group, based in Michigan, is a leading U.S. manufacturer of high-performance inboard boat propellers. With over 20 years of experience, they serve ski, wake, sportfishing, and yachting markets. ACME is trusted by top OEMs like Nautique and Malibu for precision-engineered propellers.
ACME Marine, a leader in high-performance propellers, relies on a trusted network of dealers to reach their end customers. However, the existing dealer portal on their Shopify site was proving to be a bottleneck. Dealers were frustrated with the confusing navigation of the custom fit calculator and lacked an efficient way to manage or track orders. Many were resorting to contacting ACME directly, leading to time-consuming back-and-forths and operational slowdowns.
The portal launched to positive dealer feedback, with early users reporting a significantly improved experience. While performance metrics are still being collected post-launch, the new system has already reduced dealer support inquiries and is expected to increase order volume and satisfaction over time.
Dealers now have a tool that not only saves them time but also encourages stronger ongoing relationships with ACME by making the sales process easier and more efficient.
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