Long-term ecommerce case study
VICI rebuilt Molnar Technologies on a stronger ecommerce foundation—closing a payment-security gap, modernizing the buying experience and creating a clearer path from product discovery to checkout.
Ecommerce migration
Secure checkout
Product merchandising
SEO foundation
Flexible industrial ecommerce
strategic partnership
Molnar Technologies
Automotive performance parts
Grand Rapids, MI
Wix
Reported after launch of the new secure ecommerce system.
Driven by a more secure platform and improved buying experience.
The prior checkout-security issue was resolved with a safer payment setup.
01 — The challenge
Molnar Technologies had a strong reputation in high-performance connecting rods and crankshaft components, but its prior Wix website created limitations in performance, trust and long-term ecommerce growth.
01
The previous setup exposed a payment-security risk that could undermine buyer confidence and constrain online growth.
02
The buying journey did not fully reflect the quality, precision and professional reputation of the Molnar brand.
03
The business needed a more secure ecommerce structure with better product discovery, stronger trust and room to scale.
A limited Wix storefront with a critical checkout-security concern.
A professional, secure and scalable ecommerce experience built for growth.
02 — What VICI did
VICI migrated the store from Wix, closed the checkout-security gap and redesigned the storefront around the Molnar brand, technical catalog and customer buying journey.
Moved Molnar Technologies away from Wix and onto a stronger ecommerce foundation designed for reliable growth.
01
Resolved the critical payment-security issue and implemented a more secure path through checkout.
02
Rebuilt the visual and structural experience to better represent Molnar’s premium engineering and product line.
03
Organized collections and navigation so automotive parts are easier to browse, compare and purchase.
04
Improved presentation, merchandising and conversion flow across technical product pages.
05
Established a stronger structure for trust, search visibility, conversion optimization and future growth.
06
03 — Experience transformation
The rebuild connected security, navigation, product presentation and brand credibility so customers could move from browsing to checkout with greater confidence.
The prior experience limited Molnar’s ability to present its catalog professionally and safely support long-term ecommerce growth.
A cleaner storefront, logical product collections and optimized product pages now support a safer path from discovery to purchase.
04 — Project approach
VICI addressed the most urgent security concern first, then rebuilt the wider ecommerce experience around the brand, catalog and future growth goals.
01
Reviewed the Wix storefront, payment-security exposure and customer journey.
02
Defined the migration, catalog structure and safer checkout workflow.
03
Created a storefront aligned with Molnar’s premium engineering brand.
04
Improved collections, product pages, merchandising and conversion flow.
05
Established a scalable base for SEO, authority and future optimization.
05 — The impact
reported increase in orders after launch.
reported increase in profits with a stronger buying experience.
through resolution of the prior payment-security issue.
06 — Project details
The new ecommerce foundation gives Molnar Technologies a stronger base for deeper search visibility, clearer product education and continued conversion improvements.
Industry
Automotive performance parts / ecommerce
Location
Grand Rapids, Michigan
Involvement
Ecommerce migration, secure checkout, storefront rebuild, product collection organization, product-page optimization, SEO foundation and ecommerce growth strategy
Tools
Wix migration planning, secure ecommerce architecture, product collections, UX, SEO, CRO and merchandising
Website
VICI helps ambitious brands replace fragile website foundations with secure, user-focused ecommerce systems built to scale.
At VICI Web Design and Marketing, we specialize in delivering innovative digital solutions tailored to your business needs. From web design and development to comprehensive marketing strategies, our dedicated team is committed to driving your success.
