• Virtual Try-On Experience: Users could virtually try on various foundation shades through the AR filter, enabling them to see the effects in real-time and make informed decisions about the product.

• Cross-Platform Integration: The filter was seamlessly integrated with popular social media platforms, including Instagram, Facebook, Snapchat, and TikTok, amplifying its reach and accessibility.

• Personalized User Experience: The filter provided an interactive, personalized experience, allowing users to engage with the brand in a fun and immersive way.

• Campaign Alignment: The AR filter was developed in alignment with L’Oreal Paris’ ongoing marketing campaign, enhancing its effectiveness in driving product awareness.

Features:

• Virtual Try-On: Users can test various shades of the Infallible Foundation on their skin with the AR filter, providing an immersive shopping experience.

• Platform Integration: The filter is designed to work seamlessly on Instagram, Facebook, Snapchat, and TikTok, broadening its reach across popular platforms.

• Personalization: The experience is tailored to each user, offering a highly interactive, personalized engagement.
• Marketing Campaign Support: The AR filter was created to align perfectly with L’Oreal Paris’ broader marketing strategy, ensuring consistency across digital touchpoints.

Mission:

Impact:

• Reach: The AR filter successfully reached over 315.8k users, significantly increasing engagement with the Infallible Foundation product.

• Influencer Success: The campaign saw a positive impact, with 30 influencers effectively using the AR filter to increase brand visibility and product engagement
• Increased Product Interaction: The engaging nature of the filter led to greater product exploration, driving higher interaction and awareness for L’Oreal Paris.