B2B ecommerce growth case study
VICI moved Perform X beyond the limits of its WordPress learning system—connecting Kajabi to the existing storefront, improving the student journey, and creating a flexible foundation for memberships, community and new training products.
Kajabi migration
WordPress integration
Membership strategy
Growth consulting
Courses, members and automation
strategic partnership
Perform X Training
Online training / sports performance
Vancouver, BC, Canada
Kajabi + WordPress
Moved from a limited WordPress LMS to a platform designed to support continued growth.
Cleaner, faster and more intuitive course access across desktop and mobile devices.
A membership framework designed to increase recurring revenue and lifetime value.
01 — The challenge
The existing WordPress course-management setup was limiting scalability, user experience and operational efficiency. The business needed a more robust platform for premium programs, community building and long-term growth—without replacing the website and storefront customers already knew.
01
The WordPress LMS made it harder to expand the course catalog, automate operations and manage users efficiently.
02
Students needed faster, more reliable access to premium programs across devices.
03
Perform X wanted a scalable learning platform while preserving its established WordPress website and ecommerce storefront.
A constrained LMS that limited course expansion, automation and the student experience.
Kajabi powers courses and memberships while WordPress remains the public-facing storefront.
02 — What VICI did
VICI migrated the learning operation to Kajabi while keeping the WordPress storefront intact, then built the membership, automation and strategic framework needed to support long-term growth.
Courses, content, users and memberships were moved from the WordPress LMS into Kajabi for a smoother and more reliable learning experience.
01
The established website and ecommerce storefront were retained and connected to Kajabi for secure, streamlined access to courses.
02
Kajabi’s infrastructure now supports unlimited courses, landing pages, automations, user management and future programs.
03
A subscription framework was developed for exclusive training, new content and community access—designed to grow recurring revenue.
04
Email marketing, automations, community features, student engagement tools and secure access controls support the complete member journey.
05
Ongoing consultation supports the product roadmap, content strategy, community building, analytics and sustainable brand growth.
06
03 — Experience transformation
Customers can continue discovering Perform X through the WordPress storefront, then move into a dedicated Kajabi environment built for training, subscriptions, communication and community.
The old setup created operational constraints and made it difficult to scale new programs, improve access and introduce a stronger membership model.
Kajabi now supports premium courses, secure access, subscriptions, automated communication, analytics and a clearer learning journey on every device.
04 — Partnership approach
The project combined technical migration, customer access planning, membership design and long-term strategy—without forcing Perform X to rebuild its entire website.
01
Mapped courses, users, memberships, storefront workflows and future growth requirements.
02
Transferred learning content and member data from the WordPress LMS into Kajabi.
03
Integrated Kajabi with the existing WordPress website and ecommerce storefront.
04
Designed the Perform X Plus subscription model and supporting automation framework.
05
Continued strategic consultation across products, content, analytics and community.
05 — Delivery approach
A platform built to grow with new courses, landing pages, automations and members.
A cleaner, faster and more intuitive experience for students across devices.
Perform X Plus creates new membership and lifetime-value opportunities.
A stronger foundation for ongoing engagement around the Perform X brand.
A strategic partnership supporting platform decisions and future growth.
06 — Built for what’s next
Two custom training programs are in development and can be offered individually or through the Perform X Plus subscription—without the platform restrictions that limited the previous system.
Industry
Online training / sports performance education
Location
Vancouver, British Columbia, Canada
Involvement
Kajabi migration, WordPress integration, course migration, membership and subscription strategy, email automation, secure access, analytics and growth consulting
Tools
Kajabi, WordPress, ecommerce storefront, membership management, community tools, email marketing and automation
Website
VICI helps training brands connect content, commerce, memberships and long-term growth in one scalable digital ecosystem.
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