B2B ecommerce growth case study
VICI became a hands-on digital partner for ACME Marine Group—combining ecommerce strategy, custom dealer tools, B2B pricing and new sales channels into one connected growth platform.
Shopify Plus
Dealer dashboard
B2B pricing
Shopify Collective
Orders, pricing and status
trusted digital partnership
ACME Marine Group & Acme Propeller
Marine products / B2B ecommerce
Grand Rapids, MI
Shopify Plus & Shopify Collective
Year-over-year growth supported by a stronger ecommerce experience and strategy.
Custom pricing and self-service tools strengthened the dealer experience and loyalty.
Shopify Collective opened broader product exposure through other Shopify retailers.
01 — The challenge
ACME Marine Group and Acme Propeller were already trusted for precision-engineered propellers and marine hardware. Growth created a new challenge: the ecommerce experience, dealer workflows and digital strategy all had to scale together.
01
Dealers needed a simpler, self-service way to place orders, access pricing and monitor order status.
02
The business required account-based pricing tools capable of supporting a growing dealer network.
03
ACME needed a scalable strategy that could support customers and dealers while expanding reach across the U.S. and beyond.
Separate customer, dealer and growth needs without one scalable digital system.
A Shopify Plus platform supporting ecommerce, B2B dealer operations and channel growth.
02 — What VICI did
VICI combined ongoing ecommerce consultation with custom Shopify development, giving ACME a stronger customer journey and a purpose-built B2B dealer experience.
Ongoing strategic consultation focused on customer experience, conversion and sustainable year-over-year growth.
01
A fully self-managed portal where dealers can place orders, view pricing and track order status in real time.
02
Strategy and implementation for custom account pricing that supports dealer growth, sales and loyalty.
03
Enabled ACME products to be offered through other Shopify stores, expanding exposure and revenue channels.
04
Advanced search, filtering and mobile optimization made a technical product catalog easier to navigate.
05
VICI continued working with the ACME team as strategic digital consultants for innovation, performance and scale.
06
03 — Experience transformation
The redesigned ecosystem gives shoppers clearer product discovery while giving dealers dedicated tools for pricing, ordering and account management.
ACME needed a stronger platform capable of serving technical shoppers, dealer accounts and new distribution opportunities without fragmenting the experience.
Shopify Plus, custom account tooling, advanced filtering and mobile optimization now support a clearer journey for both retail and B2B buyers.
04 — Partnership approach
Rather than treating the website as a one-time launch, VICI worked alongside ACME to evolve ecommerce, dealer operations and market reach over time.
01
Connected business growth goals with customer, dealer and platform requirements.
02
Created the Shopify Plus foundation and custom dealer dashboard.
03
Introduced account pricing, ordering and real-time status tools for dealers.
04
Added Shopify Collective and improved product discovery across channels.
05
Continued strategic consultation for performance, conversion and growth.
05 — Delivery approach
Increased online revenue supported by ecommerce experience and strategy.
A stronger dealer experience for ordering, pricing and account visibility.
Shopify Collective expanded product exposure through other retailers.
The dealer pricing program contributed to growth and stronger loyalty.
A trusted digital partnership focused on continuous improvement and scale.
06 — Partnership details
The engagement combines Shopify Plus infrastructure, purpose-built dealer tools and ongoing strategic support rather than relying on a fixed, one-time implementation.
Industry
Marine products / B2B ecommerce
Location
Grand Rapids, Michigan
Involvement
Shopify Plus ecommerce, custom dealer dashboard, B2B dealer pricing, Shopify Collective, search and filtering, mobile optimization and growth consulting
Tools
Shopify Plus, Shopify Collective, B2B account management, product filtering and custom dealer workflows
Website
VICI helps ambitious brands connect ecommerce, B2B workflows and long-term digital strategy in one scalable system.
At VICI Web Design and Marketing, we specialize in delivering innovative digital solutions tailored to your business needs. From web design and development to comprehensive marketing strategies, our dedicated team is committed to driving your success.
