Speed audits, app stack cleanup, shipping configuration, analytics, and Shopify Flow automations — the operational side of Shopify most agencies skip.
Your Shopify store is your salesperson. If it loads slowly, looks generic, or confuses customers at checkout, you lose sales every day to bounce rates and abandoned carts. We build custom Shopify stores from scratch or as redesigns that are fast, on-brand, and engineered around how your customers actually buy. Whether you’re launching your first ecommerce site, redesigning an outdated theme, or scaling up to Shopify Plus with B2B and international, we handle design, development, content, apps, and launch QA end-to-end.
We clean it up: faster site, lower app bills, smoother fulfillment, and Shopify Flow automations doing the work your team used to do by hand. This is the unsexy operational side of Shopify — and it’s where most stores leak the most money.
15+ paid apps slowing the site and inflating your monthly bill.
Your team tagging orders and routing tickets by hand.
Numbers spread across three dashboards that don't agree.
Speed, apps, shipping, automation, and analytics — the operational side of Shopify most agencies skip, run by the same team that builds the stores
Speed & Performance
Lighthouse and Core Web Vitals baselines and improvements.
Identify what's slowing the site and cut it.
Hero, product, and lifestyle images optimized.
Below-the-fold assets deferred for faster first paint.
Liquid, JS, and third-party scripts reviewed and cleaned.
Checkout-specific performance reviewed and improved.
Shipping & Fulfillment
UPS, FedEx, and USPS configured correctly.
Workflows, automations, and label printing.
Box rules, weight tiers, and free-shipping thresholds.
Configured for stores with a physical presence.
Profiles, duties, and tax handling.
Returns portal and label generation set up.
From feed audit to ongoing optimization, every ad engagement starts with clean data and stays accountable to profit, not just clicks.
Full review of speed, app stack, ops, analytics, and automation gaps.
Fix what’s broken or wasting money in week one.
Remove app bloat, consolidate tools, lower monthly costs.
Shopify Flow workflows, integrations, and AI where useful.
Dashboards your team will actually use.
Operations reviewed every quarter, not just at launch.
Why VICI
Built around conversion, not just aesthetics — every build is shaped by how customers actually shop.
Direct experience with Shopify, Shopify Plus, and DTC growth.
Every build is designed around how customers browse, decide, and buy.
Clear timelines and pricing, with weekly progress check-ins.
Discover how our Brand Identity design solutions have transformed businesses and delivered outstanding results.
Most Starter builds launch in 4–6 weeks. Custom builds run 8–12 weeks. Shopify Plus builds vary based on complexity but typically 12–20 weeks.
Yes — redesigns are a major part of what we do. We start with an audit of what's working, then rebuild around conversion and brand consistency.
Yes. We handle Plus builds including custom checkout extensions, B2B catalogs, ERP integrations, multi-store setups, and international expansion.
Yes. Product, customer, and order data migration is built into every project where it applies. See our Shopify Migration service for full details.
Every build includes 30 days of post-launch support. After that, most clients move to our Shopify Care Plan retainer for ongoing maintenance.
Whether you’re launching new, redesigning, or scaling to Shopify Plus, we’d love to talk about your project. Free consultation, no pressure.
If you have questions about our Shopify services or want to see live use cases, submit the form, and we will get in touch with you.
Here’s what we’ll cover:
At VICI Web Design and Marketing, we specialize in delivering innovative digital solutions tailored to your business needs. From web design and development to comprehensive marketing strategies, our dedicated team is committed to driving your success.
