Combined SEO and conversion optimization for Shopify stores. We grow your organic traffic month over month — and make sure the visitors you already have actually buy.
Your Shopify store is your salesperson. If it loads slowly, looks generic, or confuses customers at checkout, you lose sales every day to bounce rates and abandoned carts. We build custom Shopify stores from scratch or as redesigns that are fast, on-brand, and engineered around how your customers actually buy. Whether you’re launching your first ecommerce site, redesigning an outdated theme, or scaling up to Shopify Plus with B2B and international, we handle design, development, content, apps, and launch QA end-to-end.
We fix both. Our combined SEO and CRO approach grows organic traffic month over month while squeezing more revenue out of every visitor who lands on your site. Before you spend another dollar on paid ads, let’s make sure your store is set up to convert the traffic you already have.
Product and collection pages buried past page two.
Traffic comes in but the cart stays empty.
Traffic landing on pages that were never built to convert.
SEO gets people to your store. CRO gets them to buy. We run both together so every win compounds instead of working at cross-purposes.
SEO
Optimized titles, descriptions, schema, and alt text on every PDP.
Intro copy, internal links, and filterable URLs that actually rank.
URL structure, canonicals, and indexing issues fixed at the root.
Product, Review, Organization, and FAQ schema across the site.
Compressed images with proper alt text for SEO and accessibility.
Topical authority planning aligned with how customers search.
CRO
Above-the-fold, hero, and trust signals audited.
Copy, social proof, variants, and bundles tuned to convert.
Friction removed at the highest-stakes moment.
Restructured so customers find what they want fast.
Shipping, returns, and guarantee messaging in the right places.
Reviews, ratings, and badges placed where they convert.
From audit to iteration, SEO and CRO run on the same monthly cadence so wins compound and nothing gets lost.
What to fix first, what’ll move the needle, what’s nice-to-have.
Ongoing work on top product and collection pages and conversion fixes
A/B tests on high-traffic pages and checkout improvements.
Monthly dashboard tied to revenue, not vanity metrics.
Why VICI
Built around conversion, not just aesthetics — every build is shaped by how customers actually shop.
Direct experience with Shopify, Shopify Plus, and DTC growth.
Every build is designed around how customers browse, decide, and buy.
Clear timelines and pricing, with weekly progress check-ins.
Discover how our Brand Identity design solutions have transformed businesses and delivered outstanding results.
Most Starter builds launch in 4–6 weeks. Custom builds run 8–12 weeks. Shopify Plus builds vary based on complexity but typically 12–20 weeks.
Yes — redesigns are a major part of what we do. We start with an audit of what's working, then rebuild around conversion and brand consistency.
Yes. We handle Plus builds including custom checkout extensions, B2B catalogs, ERP integrations, multi-store setups, and international expansion.
Yes. Product, customer, and order data migration is built into every project where it applies. See our Shopify Migration service for full details.
Every build includes 30 days of post-launch support. After that, most clients move to our Shopify Care Plan retainer for ongoing maintenance.
Whether you’re launching new, redesigning, or scaling to Shopify Plus, we’d love to talk about your project. Free consultation, no pressure.
If you have questions about our Shopify services or want to see live use cases, submit the form, and we will get in touch with you.
Here’s what we’ll cover:
At VICI Web Design and Marketing, we specialize in delivering innovative digital solutions tailored to your business needs. From web design and development to comprehensive marketing strategies, our dedicated team is committed to driving your success.
