Gladden The Heart: Empowering Compassion through a Bold New Identity

Summary

Gladden The Heart is a nonprofit organization dedicated to spreading love and support to those in need. Their mission is to inspire kindness and compassion through various community initiatives. They approached us for a complete rebranding and website overhaul to elevate their message and better connect with their audience.

Project Scope
Our team was tasked with designing a modern, memorable brand identity that captures the essence of warmth, care, and unity. Along with the rebranding, we revamped their website to create a more intuitive, user-friendly experience, ensuring their messaging resonates with visitors and encourages deeper engagement with the organization’s causes.

Key Project Highlights

  • Brand Identity Design: We created a fresh logo and visual style guide that reflects the organization’s mission and values. The design incorporates warm tones and symbols of care to visually represent the compassion and support Gladden The Heart offers.

  • Website Redesign: We built a fully responsive, modern website that features a clean layout, enhanced navigation, and intuitive content delivery. Key updates included a streamlined donation system, event management tools, and easier access to community resources.

  • Content Strategy: Developed content strategies that focus on storytelling and engagement, ensuring the website is both informative and emotionally impactful.

Industry

Nonprofit

Location

United States

Involvement

Branding
Website

Tools

WordPress
HTML5
CSS3
JavaScript
Adobe Illustrator

Website

https://gladdentheheart.org/

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